The Jermyn Street Catwalk show

Craig of That Dapper Chap shows us the menswear shown during London Fashion Week Men’s Jermyn Street Catwalk show.

With over 25 brands participating in this seasons Jermyn Street catwalk show at London Fashion Week Men’s it was set to be a great show. Hugely respected heritage brands such as New & Lingwood, Turnbull & Asser had pieces in the event alongside more contemporary and newer brands like Norwegian Rain and Sunspell.

The show was an amazing success and was attended by some very well know faces all supporting the incredible brands that you’ll find in St James when you next visit.

John Smedley Knitwear

Craig of That Dapper Chap attends the John Smedley SS18 catwalk show for London Fashion Week Men’s


With a huge claim that they are the oldest manufacturing factory in the world, John Smedley, an iconic heritage British brand are incredibly proud to say that every garment they produce comes with a ‘Made in Great Britain’ tag.

With a beautiful range of stunning luxury knitwear in an array of classic and contemporary styles and colours, I was excited to see what they are offering for SS18.

The venue for their catwalk show was London’s Jermyn Street. Closed for the day and set with a huge catwalk. Guests, buyers, bloggers and stars arrived and took their seats for the show. 

The key message for this show was one of ‘Precision and Fluidity’ It was a collection of new inspirations and designs but one which retained the integrity and heritage of the brand.

The show saw contemporary tailoring with sharp silhouettes making the most of the fine quality merino wool that John Smedley is renowned for.

With classic polo’s and bombers came Asian influences in print and embroidery with the emblem of the season lifted directly from a Japanese watercolour of Koi, the original paining itself having been brought back in the 1930’s by John Smedley himself following his initial jaunt to Japan.

I’m sure you’ll agree that the collection offers something for everyone, from the must have every day V-neck sweater to something less usual and very eye-catching.



‘Spend It Well’ at the Marks & Spencer AW17 Catwalk Show

Craig of That Dapper Chap takes us to London for the Marks & Spencer Autumn/Winter 2017 Catwalk show and shares what’s coming our way later in the year. 

Last week saw the Marks & Spencer catwalk show, and I was excited to receive an invitation from M&S CEO Steve Rowe. Of course I wanted to attend!

Upon entering the venue I grabbed a much needed cocktail and met up with some of the team, along with fashion folk and TV celebs. After catching up it was time for the show, and we weren’t disappointed.

Arriving at the M&S AW17 Catwalk show

Model Lono Brazil starts the M&S AW17 Catwalk show

Model Lono Brazil started the catwalk and it was great to see an older guy up front. Lono says of his look “I like to wear roll necks and tailored separates like the outfit I’m in today. What I don’t want to look like is an old man” Amen to that Lono!

The show consisted of 27 male models of various ages to showcase the wide range of guys that can get great style at M&S. Each outfit was curated with the model and their lifestyle in mind, and here I show you my favourite looks from the collection. To be honest there were more I could have included but that would have made for an enormous blog post!

One of the highlights was Vinnie, a miniature Dachshund owned by model Richard Biedul “My girlfriend and I got Vinnie in December last year” Richard went on to say “Vinnie immediately started coming to work with me: to set, on location to London Fashion Week Men’s. He probably appeared in more street style images than I did in January” 

The new collection will be available online and in stores in the next couple of months. Until then here are some more looks that will be available.