Saturday, 6 September 2014

OPEN: THE NEW EXCITING MENSWEAR BRAND

That Dapper Chap introduces us to the latest menswear highstreet retailer and looks at some of their value for money range.

Boots £55, Belt £12, Blazer £50, Hat £8, T-Shirt £8, Shirt £26


I was excited to recently get in contact with the guys at Open menswear, an exciting new brand which will throw open its doors to the masses this Autumn, both on the highstreet and online. 

While its not a store for the dapper gent or the suited and booted, Open aim to deliver a simple no-nonsense approach to menswear. They offer premium quality essential pieces at affordable prices in a simple modern, easy to shop environment. And that's something that none of us can ignore.
Me in my #MVP T-Shirt

Shoes £35


Working on getting the basics right and offering an urban edge, Open are focusing on the key trends for the season and essential wardrobe staples, the product offer is designed to appeal to men of all ages who take pride in the way they look every day.


Red cable knit sweater £25

Jeans £25, Shirt £24, Sweater £28, T-Shirt £10, Shoes £55

video


From the £5 tee to the £40 parka, attention to detail runs through every element of each product.

Born in 2013 and based at the Granary in Barking East London, OPEN’s experienced team design and develop exclusive collections of clothing, footwear and accessories.
The interior of Open Menswear (picture courtesy of @Open_stores Instagram)

The exterior of Open Menswear (picture courtesy of @Open_stores Instagram)

OPEN’s store concept, designed in collaboration with Checkland Kindleysides, reflects the brand’s simple approach and the interior’s neutral colour scheme presents a modern aesthetic.
The interior features raw materials such as wood and metal in combination with OPEN’s signature highlight orange hue.

Boots £55

Red check shirt £24
The interiors of the stores are graced with clean, honest  branding. No frills, no fuss, just a great range of essential clothing and high quality basics.

The stores along with their packaging all combined to make OPEN the shopping destination for men who crave that ‘no fuss’ shopping experience.

Jacket £50, Shirt £28

Parka £80, Shirt £26, Belt £12, Hat £10, Shoes £40, Jeans £35

This seasons check shirt £20-£28

Backpack £20, Sweats £20-25, T-Shirt £12
Yours truly in my #MVP T-Shirt

The first store is planned to open September 2014 with a
further 12 stores planned by the end of the year.

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